Integrated Marketing - Chick-Fil-A

For this month, I was instructed to create an Integrated Marketing Campaign for an existing business: Chick-Fil-A was my choice. Over the course of the month, I did research on the franchise's background, competitors, what I deemed the best strategy was, etc. Here is my final project of the month: the IMC Campaign:

Sara Raciti - Chick-fil-A IMC Campaign