Week 3 Analysis: Businesses and Audiovisual Media / Curating 5

The Full Sail advertisement promoting their Launchbox program was created to recruit potential students, get their message across simply, and make the audience curious about the project. In order to do so, the video uses visuals of the stunning campus and happy students with their new Apple laptops. This stirs up excitement in the viewers. By seeing the incredible college grounds and all the different classes students partake in, the audience is automatically intrigued and interested to learn more. Along with these appropriate and enticing visuals, the video also tells the audience their story and reasons for the program through the mouths of esteemed Full Sail faculty. They tell their audience that, with project Launchbox, they are bridging the gap between students and professionals. Full Sail wants each student to have their own personal production tools at their fingertips. That way, whenever creativity strikes, students can take advantage and make astounding works of art wherever they may be.

The “Let’s Talk About #2” advertisement of the Dollar Shave Club uses witty, seemingly ridiculous and crude humor to enrapture the audience and get their message of their new product across. Similar to their first popular advertisement (“Our Blades are F***ing Great”) this video uses brief censored profanity, spontaneous jokes, and other elements that seem random but were actually thought out and strategically placed. They also have recurring characters such as Mike, Alejandra, the individual in the bear costume, and more. Using these, Dollar Shave Club tells the story of how their audience should not have to lower themselves to using standard toilet paper. With a hilarious video and clever ending motto (“Reach around for a deeper clean”), Dollar Shave Club offers their patrons cheap wipes that get the job done.

Science World’s Lip Dub was undoubtedly creative. The staff, volunteers, and friends of Science World got together and created a fun video showing off their new exhibits. The people in the video each take turns mouthing lyrics to a popular song while they go around the museum. In the background of the singers, the other members dance, interact with the exhibits, and show off some of the things that they can do. The story of Science World’s video is they know how to have fun. Nowadays, when children think of museums and learning, they are quickly bored and do not want anything to do with the matter. This video shows the human side of Science World and tells the audience that they can have fun too.

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